Case Studies & Project Examples

Average Mailing Metrics

23%

5x

99%

Higher open rates

Better response rates

Deliverability

Golden Thread Genetics

Case Study: Helping Golden Thread Genetics Make Science Feel Personal

Golden Thread Genetics offers premium wellness services rooted in genetic science. But they faced a challenge. Many of their clients felt disconnected from the science itself. The information was valuable, but it didn’t always land in a way that felt personal or emotionally engaging.

To bridge that gap, we created a series of postcards designed to humanize complex genetic insights. Each card featured expressive, fine art imagery that reflected traits like resilience, vitality, and connection. These visuals helped turn abstract science into something people could truly feel.

On the back, we paired each image with clear, compassionate messaging to help recipients understand their results in a way that felt approachable and meaningful.

The result: Golden Thread gained a powerful communication tool that strengthens client trust, elevates their brand experience, and makes advanced wellness feel not just accessible but deeply personal.

-Dr. Fredric Abramson; founder of Golden Thread

"I really love what you are doing and the strategies you came up with. It's a unique and innovative method that truly leaves an impact on others."

Angelique Janey

Case Study: Turning Brand Boldness into Customer Connection for Angelique Janey Jewelry

Angelique Janey, founder of a bold and expressive jewelry brand, was tired of sending generic thank-you cards that didn’t reflect the unique energy of her business and certainly didn’t leave a lasting impression on her customers.

To change that, we took a strategic dive into her brand’s essence and customer motivations.

What we uncovered was powerful: her customers weren’t just buying jewelry, they were buying confidence, individuality, and the courage to stand out.

We designed a postcard that brought that spirit to life. A vibrant, high-energy painting set the tone, paired with a hot pink, eye-catching font inspired by her original website. On the back, we featured the brand’s core values, reminding recipients of the deeper meaning behind their purchase.

The result? A card that customers actually kept, talked about, and shared. It reinforced brand loyalty, increased post-purchase engagement, and helped Angelique stand out in a crowded market, without saying a single word.

OneInHim Ministry

Case Study: Creating a Meaningful Postcard for Gale’s Ministry

Gale wanted to design her own postcards to help people remember what she does. But early ideas felt flat, missing the heart and purpose behind her work. She wasn’t looking for something surface-level. She wanted to create something that would truly touch people.

We worked closely with her to design a piece that felt personal, thoughtful, and aligned with her mission.

At the heart of her ministry is the calling to bring light into dark places. We reflected that in the design: a striking image of light breaking through darkness on the front and gentle words of encouragement on the back, offering comfort, reflection, and a sense of hope.

The result: Gale walked away with a postcard that beautifully mirrors her heart for others. Designed to inspire and encourage, it invites deeper connection and gives recipients something they can hold onto, not just visually, but emotionally.